Larry Hryb, better known as Major Nelson to the online gaming community, has recently been attacked for his Star Wars parody video that refers to another video game company as the dark side. In the video Major Nelson and BennyCentral, one of the British host of “Xbox On“, reference a company that is on the “Dark Side” of the force. Benny quickly responds, “Nintendo?” but Major Nelson is quick to inform him that it is the “other guys”. This comment by Major Nelson quickly placed in the minds of the viewers that PlayStation is the villain of the story that Major Nelson is warning BennyCentral of.
With PlayStation being painted as the dark side of the video game industry in the video Major Nelson has come under attack from the PlayStation faithful. With fans screaming outrage in forums using phrases like “Spending money on this crap instead of game development, typical Microsoft. Same old Microsoft.” The anger from the community became so intense that Major Nelson responded with the following response through his profile on NeoGaf.
The main problem the community is having with the video is that as a parody, it displays the love of Star Wars from the team members running the online community for Xbox but it also appears to be a advertisement by Xbox to promote Battlefront and their ability to play the game one week early through EA Access. EA Access is a subscription based gaming service that can be used on the Xbox One to play games owned by EA for free and also purchase EA games at a discount. Another benefit of EA Access is that all EA video games are released one week earlier then the official launch date.
PlayStation fans have taken to the forums because of the exclusive rights PlayStation with the marketing of Star Wars: Battlefront and the parody advertised a product that Microsoft did not have a right to market. The fan base believed that this parody violated the Sony agreement and as a company they should not have added the caption “Out November 19 – Play it first on Xbox One with EA: Access” since that is a direct marketing slogan pitched to grab players attention for purchasing the Xbox One copy of Battlefront. Any marketing campaign targeting Star Wars: Battlefront would be a direct violation of the agreement EA has with Sony and fans are wanting PlayStation to step-in and protect their marketing interest. At the current time PlayStation nor EA has released any press announcements regarding the Xbox Star Wars parody and at the current standpoint of the industry is that no announcement will come from either company. Sony and EA taking this stance on the situation is a good thing since the industry does not need a figure pointing situation on who is the real “Dark Side” of video gaming.